Mark Manson

Mark Manson
Related Work: 

Author, Blogger

Mark Manson (born March 9, 1984) is an American self-help author, blogger and entrepreneur.[1] He is the author of the website and two books, The Subtle Art of Not Giving a F*ck: A Counterintuitive Approach to Living the Good Life, and Models: Attract Women through Honesty. He is also the CEO and founder of Infinity Squared Media LLC.[2]


Mark Manson is from Austin, Texas in the United States.[3] He moved to Boston, Massachusetts to study and graduated from Boston University with a degree in finance in 2007.[4]

Mark Manson started his first blog in 2009 as a marketing channel for his dating advice business[1] and later shifted to blogging full-time as a digital nomad.[3]

Career as a Blogger

Mark Manson's website,, hosts a popular blog written by Manson that garnered 400,000 monthly visitors in 2014[1] and had grown to 2 million monthly visitors by 2016.[3] He writes about topics related to culture, dating and relationships, life choices, and psychology, and states that he writes 'personal development advice that doesn't suck.'[5]

Mark Manson's articles have been published and quoted in CNN,[6] BBC News,[7] Business Insider,[8] Yahoo! News and The Sydney Morning Herald,[1] Time,[9] Vox,[10] The Huffington Post,[11] and others.

In her book, Big Magic: Creative Living Beyond Fear, author Elizabeth Gilbert cites Mark Manson's blog, stating, "I recently read a fabulous blog by a writer named Mark Manson, who said that the secret to finding your purpose in life is to answer this question in total honesty: 'What's your favorite flavor of shit sandwich?'"[12]

Mark Manson's first book, Models: Attract Women through Honesty, was self-published in 2011 and by 2014 it had sold over 15,000 copies.[1] The book teaches men how to attract women through honest communication and creating a lifestyle that's in line with one's values,[13] standing in contrast to many popular ideas in the pickup artist community that have been labeled as deceptive and dishonest.[14]

The Subtle Art of Not Giving a F*ck

Mark Manson's second book, The Subtle Art of Not Giving a F*ck: A Counterintuitive Approach to Living a Good Life, was published under the imprint of HarperOne, a division of HarperCollins Publishers, and was released on September 13, 2016.[15] It first appeared on the New York Times Bestseller List at #6 for the category of How-to and Miscellaneous for the week of October 2, 2016.[16] It also appeared on the Washington Post's Bestseller List at #9 in the Non-fiction/General category for the week of September 25, 2016[17]and on the Toronto Start List at #1 in the Self-Improvement category on September 23, 2016.[18]

The book is a reaction to the self-help industry and what Manson saw as a culture of mindless positivity that isn't practical or helpful for most people.[19] Manson uses many of his own personal experiences to illustrate how life's struggles often give it more meaning, which, he argues, is a better approach than constantly trying to be happy.[20]

Manson's approach and writing style have been categorized by some as contrarian to the general self-help industry, using blunt honesty and profanity to illustrate his ideas.[20][21]


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