What's Hot and Why Not?

January 8, 2012

Wouldn't it be great if we could predict the future? We could invest wisely, prepare for social change, and have next season's fashionable footwear.

But in our accelerated world, it seems increasingly difficult to figure out what the next big thing will be. In this hour, are trends a window on the future?

You can also hear the full "back to the future" discussion, and the uncut interview with Butch Vig.

  1. Data Mining for True Trends?

    More than 100 million people have Twitter accounts. Every moment, across the globe, they are posting thousands of short digital messages; that’s a lot of data.

    Maybe it can help us keep an eye out for cultural change?

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  2. The Future Business

    There's money in the future. It's Liz Crawford's job to help big corporations figure out how to make it.

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  3. Looking Back at Futurecasting

    So just how good are we at predicting the future? Anne Strainchamps and Steve Paulson look back at some forecasts from the turn of the millenium.

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  4. Building a "Trendy" Time Machine

    There’s a MIT professor who wants to build a time machine. Grant McCracken is working on a conceptual device that will help us get to the future faster, by understanding the trends that are shaping the world to come.

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  5. Butch Vig: A Musical Life in Trends

    For all the trend watching and forecasting, it has to be someone’s job to create the future… to come up with something truly new.

    For decades, musician and producer Butch Vig has been doing just that. Vig says from the beginning, he wanted to make music that was different from what he was hearing in the mainstream.

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  6. Dr. Seuss's Sneetches

    The last word goes to Dr. Seuss. His Sneetches found out the hard way about trying to follow the latest fads.

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