Jonathan Gray on Paratexts

January 2, 2011

The question isn't "seen any good movies lately?" but instead "experienced any good paratexts lately?" Paratexts are things like DVD bonus materials and Star Wars action figures.  Jonathan Gray teachs Media and Cultural Studies at the University of Wisconsin Madison and is the author of "Show Sold Separately: Promos, Spoilers, and Other Media Paratexts."  He tells Jim Fleming that sometimes the trailer is as good as the movie.