Big Soda

Coca-Cola elevator in Las Vegas
Coca-Cola elevator in Las Vegas
February 7, 2016

Do you ever get the feeling that this is Big Soda's world and we're just living in it? Even though soda sales have declined in recent years, Big Soda looms large in our popular culture. In this hour, we explore "Coca-Cola Capitalism" and soda politics.

  1. Soda Politics

    Marion Nestle is a long-time food industry activist and the author of "Soda Politics: Taking on Big Soda (and Winning)." She explains why sodas are about race and class in America.

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  2. The Vestibules -- Laurence Olivier for Diet Coke

    The Canadian surrealist sketch comedy trio, The Vestibules, with their brilliant commercial parody, "Laurence Olivier for Diet Coke."

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  3. The Secret History of Soft Drinks

    Did you know that 7 Up was originally called Bib-Label Lithiated Lemon-Lime Soda?  Good thing they changed the name.  That's one of the fascinating facts from Tristan Donovan's book, "Fizz: How Soda Shook Up the World." Donovan takes us on a guided tour of the secret history of fizzy water.

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  4. Coca-Cola Capitalism

    How did the Coca-Cola Company become such a powerhouse? Bart Elmore's the guy to ask. He's the author of an environmental history called "Citizen Coke: The Making of Coca-Cola Capitalism."

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  5. Coke and Cocaine

    One of the most enduring questions about Coke is does it contain cocaine? Or did it used to? Bart Elmore has the answers.

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  6. Why Football Matters

    With the Carolina Panthers facing off against the Denver Broncos in Superbowl 50, football is on our minds this week. And for many of the millions of fans who tune in every Sunday to watch their favorite teams compete, football is little more than a weekly ritual. For English professor Mark Edmundson, the football field is a staging ground for some of life's most important lessons. In his book "Why Football Matters," Edmundson looks back to his own high school years playing the sport and reflects on how it taught him courage, resilience, determination, and other values he'd draw on as an adult.

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